As you may know,I work in retail marketing; and so we’ve been talking about Rihanna for River Island for like, well, forever. I’ve been excited to see what she came up with as when we met with the store to talk about the launch recently they warned us not to expect batty riders and rude girl style, they’d heard rumours the collection would be sophisticated and fashion led.
ELLE’s Instagram account has been teasing with images (see below) and I can’t wait to see some better quality shots but if their verdict is anything to go by this collection may well be worth queuing for when it launches in-store on 5th March. Birmingham girls should head to Bullring as they’ll have the full collection (clothing) and a bigger selection of accessories than smaller stores outwith the city.
ELLE also posted this pic of the show’s makeup, I LOVE red lips and red nails so this is totally up my street, excellent choice! The lipstick is ruby woo by M.A.C, I have yet to find out who the fluro red polish is by but as soon as I do I’m having it.
If you’d like to know what the verdict is from ELLE on Ri-Ri for RI, check out the snippet from Elleuk.com below:
ELLE’s Fashion Director, Anne-Marie Curtis, styled Rihanna for her cover shoot in the pieces that the singer had designed. Here’s her verdict:
‘OK, I’ll be honest; when I heard Rihanna was doing a collection for River Island, my first reaction was, “Great, but not for me.” I’m a big fan of her music but my perception of her style was squarely rooted in the raunchy stage wear and street style that are synonymous with her image. How wrong I was.
‘Aside from a nod to street style in the denim section, the collection was an ode to all things high fashion. Think Eighties Norma Kamali meets Alexander Wang luxe sportswear. From fluid jersey dresses to sweatshirts to all-in-ones and varying length skirts almost exclusively in a navy, black and white palette, there are myriad options here for even the most discerning fashion eye. Stand-out items include a black jersey column evening dress, a brilliantly cut bra top, a navy cropped sweatshirt, and a properly fabulous denim jumpsuit. My personal favourite, if I had to choose one thing, is a jersey skirt that has a silk shirt attached with sleeves that tie at the waist (less complicated than it sounds!). I spotted at least half a dozen pieces I would not only happily feature in the fashion pages of ELLE but also things I am desperate to get my hands on and wear.
‘Rihanna really does have a great eye for fashion and the attention to details and styling elevated the collection to proper collector’s item status. I shall be joining the queue on 5 March to get my hands on a few pieces and I advise you do too. Rihanna’s all grown up and it’s a very good look.’